The preparation you put into getting your property ready for sale can be the difference between getting a standard price and a great price. The best part is, it doesn’t have to be hard, time consuming or expensive.
Whatever your motive for selling, the process can either be stress free or tense and disappointing.
The good news is that you have the ability to choose.
There are four factors that will influence the outcome of any sale.
Buyers for a property can be found all year round however it’s not often that a purchaser for your home is out there, just waiting for you to put your home on the market.
Timing, presentation and advertising are all required to bring buyers and sellers together for the best result. Spring is often considered to be the best time to sell. It’s a time of optimism and with the weather clearing, more potential buyers will be out and about. It is also a time when more sellers will put their homes on the market so there will be more competition.
Winter usually presents fewer buyers, but the buyers are usually more focussed on purchasing and traditionally there will be fewer homes on the market to choose from.
Prior to placing your home on the market, allow an additional two weeks to prepare both the property and the marketing material.
A tidy home says “Welcome”.
Your home should be kept neat and tidy during the period of inspections. It should not necessarily be a “show place” but appear a comfortable home in which to live. Fresh flowers or indoor plants always brighten up a home. While you’re cleaning, think about each room and what furniture really needs to be in it.
Rooms look smaller when they are crowded. Clear out anything that’s not needed to create a feeling of spaciousness. Make sure that all minor repairs are completed.
Sticking doors and windows, loose door knobs, faulty plumbing, or peeling paint may affect your sale. Let plenty of light into your home. Nothing improves atmosphere more than brightness. On a dull day switch on some lights prior to arrival of prospective purchasers. A warm comfortable heated home on cold days adds a feeling of cosiness; on a hot day don’t forget to turn on any air conditioning or fans (or simply let the breeze flow through).
Method of Sale
Marketing a property for sale with a price or seeking ‘offers over’ a nominated price is a common marketing option however remember to keep the advertised price realistic and in keeping with current market conditions. An over priced property will rarely sell so do be guided by your Sales Consultant on their suggested method of sale.
If you submit your property for Auction this means that prospective purchasers will bid against one another at a date and time suitable to you. You can set a reserve price, which is the minimum you will accept, and once bidding has passed that level you know you have a sale, as it will be unconditional and a predetermined deposit must be paid on the day.
Sale by Private Treaty means that you set a price at which your property is to be marketed to the public through the marketing plan agreed to by you and the agent.
There can be little doubt that marketing your property effectively for sale is essential to maximising the return you will get at the end of the day. Often times property owners just feel as though they will be saving themselves money if they opt for minimal up front marketing however this can have a big impact on the eventual sale price and may in fact cost you money.
Your VIP Sales Consultant can advise you of what advertising mediums work for your style of property. Certainly options such as photo signboards, internet advertising, local print media & flyers are all important marketing methods.
Be guided by your Sales Consultant as they are the experts in how to effectively market properties to achieve the optimum result.